Privacy Policy

Last updated: April 16, 2026

Applies to: Aurora Leadership (“we,” “us,” “our”)

At Aurora Leadership, your privacy is important to us.  We are committed to protecting the privacy and security of personal information entrusted to us. This Privacy Policy explains how we collect, use, and safeguard personal information when you access auroraleadership.ca (the “Website”), or when you use our services, in accordance with applicable privacy laws.  These include the Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable privacy laws.  By using our services and providing us with your personal information, you consent to the practices described in this policy.

1. Scope and Application

This Policy applies to personal information that we collect, use, or disclose in connection with our consulting, coaching, and advisory services. It applies to clients, prospective clients, subcontractors, suppliers, and other individuals whose personal information we handle in the course of business.

While our operations are based in Canada, personal information may occasionally be processed or stored by reputable third-party service providers that operate in other jurisdictions. In such cases, we take reasonable steps to ensure that personal information remains protected to standards comparable to those required under Canadian law.

2. Collection of Personal Information

Personal information means any information about an identifiable individual, being any information that relates to you and identifies you personally, either alone or in combination with other information. 

We collect only the personal information necessary to deliver our services effectively. This may include:
- Name, title, organization, phone number, and email address
- Professional role or background relevant to our work
- Information shared during workshops, coaching sessions, surveys, or assessments
- Billing and payment information (for clients only)

We typically collect this information directly from individuals, but may also receive it from clients, subcontractors, or publicly available sources when appropriate.

3. Use of Personal Information

We use personal information for purposes including:
- Delivering consulting, training, and advisory services
- Managing client relationships and communications
- Engaging qualified subcontractors or partners to assist with projects
- Billing, payments, and business administration
- Evaluating and improving our services
- Meeting legal and regulatory obligations

4. Consent

We only collect, use, transfer and disclose personal information with your consent or as otherwise permitted or required by applicable laws.

By providing your personal information to us, including when you access our Website or use our services, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy. You may withdraw your consent at any time, subject to legal or contractual restrictions by contacting us at info@auroraleadership.ca.

5. Disclosure of Personal Information

We do not sell, rent, or trade personal information.

We may disclose personal information:

  • To subcontractors, consultants, or service providers assisting in service delivery, provided they are bound by confidentiality and data protection obligations

  • To professional advisors (such as accountants or legal counsel) where necessary

  • To third parties where required by law, court order, or regulatory authority

We may store, process and/or transfer your personal information outside your jurisdiction of residence. If personal information is processed in another jurisdiction (for example, the United States, the United Kingdom, the European Union, or Australia), it may be subject to the laws of that jurisdiction. Consequently, your personal information may be subject to the local laws of the jurisdiction to which it is transferred, and it may be accessible to local governments, tribunals, law enforcement and regulatory agencies.  We use contractual and organizational safeguards to help ensure adequate protection.

6. Safeguards and Retention

We use reasonable physical, organizational, and technological measures to protect personal information against unauthorized access, loss, or misuse.  

Personal information is retained only as long as necessary to fulfill the purposes for which it was collected or as required by law. When no longer needed, information is securely deleted or anonymized.

7. Access and Correction

You have the right to request access to your personal information held by us and to request corrections if it is inaccurate or incomplete. To make a request, please contact us using the information below.

8. Data Breach Response

In the event of a data breach, we will take immediate steps to contain the breach, assess potential impacts, and notify affected individuals and the Office of the Privacy Commissioner of Canada, if required. We will cooperate with any subcontractors or service providers involved to ensure appropriate follow-up and remediation.

9. Updates to this Policy

We may update this Privacy Policy from time to time to reflect legal, technical, or business changes. The most current version will always be available on this page, with the effective date shown at the top.  

10. Contact Us

If you have any questions, concerns, or requests about this Privacy Policy or our privacy practices, please contact:

Aurora Leadership

Attention: Jacqueline McGinn, Founder and CEO

Email: jmcginn@auroraleadership.ca